The core values within the organisation are based on:

- an understanding that long-term profitability is based on establishing mutually beneficial business relationships which may need to be built at the expense of short-term profits

- an over-riding respect for the dignity and importance of all members of staff and their contribution towards the achievement of the company's objectives

- a commitment to develop results oriented physical and virtual teams able to build and sustain long term business relationships

- a commitment to operate in a manner that reflects high standards of business ethics and personal integrity thereby reinforcing the company's image as a serious, reliable and trustworthy business partner.

The company credo provides a framework within which the individuals within the business are to act, so as to safeguard the long term prosperity of the business. The company credo states quite strongly that:

We believe our first responsibility is to our clients and their customers and all others who use our services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices.

We must provide competent management, and their actions must be just and ethical. We are responsible to our employees, whose dignity must be respected and their contributions at work duly recognised. They must see a future in their jobs based on a compensation system that must be fair, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfil their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified and competent.

Our final responsibility is to our shareholders, who should earn an attractive return on their investment in the business opportunity presented by ASI.