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Pre-paid is a major method of service delivery to
many operators, most notably within the telecom sector.
This is really a system, which allows the operator to
collect funds from customers prior to their utilisation
of the service. It is a model, which allows for accelerated
growth and market share acquisition. As the system stabilises,
operators must then struggle to reduce operating costs
and increase revenues to improve margins. In a very
competitive market nearing saturation, market growth
is slow, and with operating costs rising, achieving
reductions in operating costs is quite a challenge.
Currently, service providers that operate the pre-paid
business model have to contend with the costs of producing
the top-up cards, managing the top-up cards throughout
the distribution chain and managing fund collection
and commission settlement. One of the main disadvantages
of the model is that the end-user remains anonymous
to the service provider who does not have any measure
of service utilisation by the customer base since there
is no link between the use of one top-up card and another.
This model is used by a growing number of service operators
internationally, and these include, fixed and mobile
phone services, internet, parking and road toll services,
pay-per-view TV, etc.
The
SecuriLink™ Top-Up Processing solution
is designed to assist service providers using the pre-paid
business model, to enhance the profitability of their
operation whilst concurrently adding value to their
customers. The new system integrates seamlessly with
the SecuriLink electronic payment processing system
thereby providing clients with a very cost effective
solution to improving the profitability of their operation
by promoting the use of credit/debt cards for top-up
services. Very conveniently for the customer, cash payment
is also supported by the SecuriLink system via Point
Of Sales systems.
The
SecuriLink™ Top-Up Processing solution provides
easy interface between service provider’s top-up
servers and various access channels, including SMS,
Internet, GPRS EPOS and a network of selected merchants
using the SecuriLink payment gateway. It is a secure
system that protects the integrity of the service provider’s
top-up service, and does not compromise the existing
security of the SecuriLink™ payment gateway at
the host bank. The top-up service can be provided through
various channels to further enhance the ease and convenience
of top-up to the customer. AllSecure International Ltd
can thus act as a re-seller and provide an extended
virtual and physical distribution chain to promote the
top-up service, be it a fixed phone, mobile phone, internet,
parking service, etc.
The
SecuriLink™ Top-Up Processing solution
enables pre-paid service operators to increase dramatically
the effectiveness of their distribution chain, whilst
at the same time improving the overall convenience of
the top-up service to customers. This proposal outlines
the manner in which the SecuriLink system allows for
such services without getting into the details of the
operational aspects of the SecuriLink payment gateway
system and related infrastructure.
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